Zhengzhou pants brand Ya Lida online sales transformation will account for 70% of new products

Zeng Lingheng said that the top three of Zhengzhou's female trousers are Yiyang, Mengshuya, and Ya Lida (in no particular order). At present, e-commerce is doing better in this area. Ya Lida entered the e-commerce circle in March last year. The current channels are Tmall, Jingdong, and Vipshop. Last year's e-commerce sales were about 48 million, and 70% of sales were inventory.

On April 11th, during the Zhengzhou Cross-border E-Commerce Summit, Yibang Power Network and Zeng Liheng, General Manager of Ya Lida E-Commerce, exchanged ideas. Billion state power network was informed that just a year after the netizen Ya Lida e-commerce after the completion of clear inventory, prepare for the main attack online special fund, in order to continue to distinguish with the offline market.

Zeng Lingheng said that the top three of Zhengzhou's female trousers are Yiyang, Mengshuya, and Ya Lida (in no particular order). At present, e-commerce is doing better in this area. Ya Lida entered the e-commerce circle in March last year. The current channels are Tmall, Jingdong, and Vipshop. Last year's e-commerce sales were about 48 million, and 70% of sales were inventory.

In the course of last year's e-commerce operations, Ya Lida encountered difficulties in recruiting talent. After one year's exploration, Ya Lida gradually found a way.

In 2014, Ya Lida decided to transform online and provide online special funds to distinguish it from offline products. At the time, inventory products account for only 30% of online sales, and the rest are new products. Zeng Lingheng said that Ya Lida’s new product returned to a single cycle average of about 10 days.

It is understood that currently Ya Lida's e-commerce team now has more than 100 people. Online sales are concentrated in Henan, Shandong, Jiangsu and Zhejiang. Consumers are 5-10 years younger than younger than offline.

Ya Lida, who started from the traditional store, mainly focuses on the second, third and fourth tier markets. At present, Ya Lida has more than 1,000 storefronts in cable stores, mainly in the alliance, 70% of which are street stores, and inventory has been relatively small. Zeng Lingyi disclosed to Yibang Power Network that at the early stage of Yalida’s online sales, offline stores were indeed more exclusive, but now offline stores are also aware that e-commerce is a big trend, plus the gradual differentiation of online and offline products. The rejection of e-commerce by franchise stores is gradually weakening.

At present, Ya Lida's online payment traffic accounts for 30%. In 2014, the e-commerce target sales volume was 100 million yuan. The focus of work in 2014 will be to increase the unit price of customers and increase the added value of products. The brand will be disseminated through new marketing and planning methods. It is understood that Ya Lida plans to shoot commercials in the form of microfilms and hopes to plan online sales of about 200 million in three or four years.

Zhengzhou Ya Lida Garments Co., Ltd. was established in 1995. Women's trousers are its core product.

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