When the European luxury lighter price increases

At present, there are more than 1,000 stores in Europe, including high-end department stores. In the past two years, the brand has been selling the “similar” big brands with the Chanel temperament like coats, backpacks, etc., and is trying to embark on a light luxury line, and the price of tagging has continued to rise.
The tag price of apparel brands is constantly rising, but the issue of not raising prices is also frequently exposed. Recently, the Beijing Consumers Association announced 41 kinds of casual wear comparison experimental results, non-compliance samples accounted for 36.6%. JEEP, TRIBECA, VEROMODA, MEXX, HUGOBOSS and other big names are on the list, when Europe is even more peel strength Unqualified low quality error.

According to information disclosed by the Beijing Consumers Association, the color fastness index of 9 out of 41 samples does not conform to the national standard, accounting for 22% of the total number of samples. In layman's terms, garments with low fastness tend to fade.

Leverage the luxury price increase

This quality problem appeared on some casual pants such as Santa Paul, HUGOBOSS, MEXX, JEEP, G.HAIMA, Teng Wolf, MAX & Co tops of Linma (Shanghai) Trading Co., Ltd., and Cordier's corduroy pants. Wait. At the same time, the peel strength of the shawl-covered interlinings produced by Guangzhou Shangshang Garments Co., Ltd., which is produced by Ou Shili under the number N 1124080171, is not sufficient. According to Beijing Consumers Association, this means that it will cause degumming, wrinkling, and deformation of the surface of the adhesive liner, which will seriously affect the appearance and wear of the garment.

Regarding this quality issue, the South Reporter sought an explanation from Hercules International Group, the parent company of Eurostar, but it has not received a reply at the time of writing.

It is reported that the Hercules International Group is a women's brand registered in Hong Kong by Wenzhou entrepreneurs in Hong Kong. It started sales in the Mainland in 1999. Although there are several clothing brands, it is mostly established in the past three years, and it is most famous in Europe. influential. At present, there are more than 1,000 stores in Europe, including high-end department stores. In the past two years, the brand has been selling the “similar” big brands with the Chanel temperament like coats, backpacks, etc., and is trying to embark on a light luxury line, and the price of tagging has continued to rise. At the beginning of last year, LVMH Group bought 10% of the shares of EU Shili, and the transaction scale was as high as 200 million US dollars, thus formally "being on" the international big name.

Faced with the risk of OEM mode

However, inconsistent with the increasingly expensive status and price, the number of complaints about the quality of EuroTimes has also increased. In 2010, the Shanghai Bureau of Quality and Technical Supervision announced a list of unqualified quality supervision and spot checks. Among them, the quality issues such as the fiber content, long-term water fastness, and perspiration fastness of European strength hounds bird textiles were serious. In February last year, the Wenzhou Bureau of Industry and Commerce in Zhejiang Province discovered during the sampling process that the European Union’s sister brand “Fiveplus” appeared unqualified. At the same time, when Ou Shili had a 1390 yuan down jacket on the Internet, there were many small black spots complained.

"In order to ensure the rapid expansion of the brand, the current apparel brands have begun to outsource most of the production lines, and even some brands have no product lines of their own." A clothing industry source said that while enjoying the OEM mode to reduce production costs, the brand Clothing nowadays has to face the risks of the foundry model.

Textile Cloth

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